World Cotton Day. Last chance for India’s cotton farmers

On World Cotton Day, India’s cotton farmers face a critical juncture. With global demand and export opportunities rising, timely support, modern farming practices, and access to premium markets are more important than ever. Experts warn that without strategic interventions — such as better price realisation, improved irrigation, pest management, and adoption of high-yield varieties — farmers risk losing competitiveness to countries like the U.S., Brazil, and African cotton producers. The day serves as a reminder of the urgent need to empower India’s cotton sector to sustain livelihoods and strengthen its position in global trade.